The best things start with taste.

Creative Brand & Marketing Consultant for Food, Drink and Hospitality brands.

Lizzie Norris in a warmly lit hospitality venue holding a cocktail
FAVE FLAVES
GREAT CITIES
GOOD PEOPLE
Marketing · Business Development · Events · Sharing my fave flaves from the greatest cities · Marketing · Business Development · Events · Sharing my fave flaves from the greatest cities ·

Hospitality should feel alive.

I help ambitious brands find the idea, the audience and the moment that makes people want to be there.

01

Marketing

Positioning, campaigns and brand stories built for the way people actually choose where to eat, drink and spend their time.

02

Business Development

Partnerships and opportunities that put the right brands, audiences and commercial ideas around the same table.

03

Events

Launches and live moments that make the brand tangible—and give people a story worth sharing.

F1® Arcade highlight reel · 9 openings

Nine openings. One headline-making run.

B means billion—no small feat for a hospitality start-up breaking into the US.

F1 Arcade Chicago launch celebration
Boston1.6B reach
Washington, DC1.5B reach
Philadelphia1.2B reach
Denver126M+ editorial reach
Las Vegas$1M+ pre-booked
Atlanta1.3B+ PR impressions
ChicagoSeen from the sky 5,000 guests in week one

Selected case studies.

Three stories from two decades of turning strategy into brands, places and moments people noticed.

YO! Sushi

Led the first major rebrand in 20 years across proposition, food and drink, guest experience, restaurant design, digital and packaging.

+30%YO! TO GO sales uplift

Le Pain Quotidien

Built the first global brand book and local marketing toolkits, creating consistency while protecting local relevance and community connection.

200+restaurants worldwide

Zizzi

Repositioned the brand across menu, design and communications, with local artists, cultural programming and a stronger guest experience.

WinnerYour Favourite Italian

Let’s make something people want to talk about.

Start a conversation